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Website Analysis - SEO Site Analysis

The analysis of your website is the first step in any web site redesign and in the implementation of search engine optimization techniques. Website analysis has two distinct forms - an analysis for human visitors, known as a Website Usability Analysis and an analysis for search engine spiders, known as a Search Engine Optimization Analysis.

Website Usability Analysis
Website usability analysis is a process of analyzing your website from the human visitor perspective. The process has a focus on evaluating your site.s navigational clarity. During this stage, your overall site layout is analyzed. Software is installed on your website and your traffic logs are analyzed to see how users are navigating through your site.

Some questions that may be posed and evaluated include:

  • Can visitors properly navigate the site?
  • If you have a Flash based layout, do you offer a non-Flash website for visitors who do not have Flash?
  • How complicated is navigating through your linking structure?
  • Can users properly see and access your links?
  • Where do visitors enter and exit your site from?
  • What is the length of time that visitors stay on your site?

Search Engine Optimization Analysis
Search engine spiders are programs that "crawls" your website on behalf of the search engines. Because the spiders see your site differently than humans see the site, a necessary task is to evaluate how optimized your site is for the spiders. Spiders can not see graphics, flash, or video, therefore we must analyze your website from a text only perspective.

We evaluate all the facets of your website that a search engine spider uses to give placement for your site in the search engine result pages. Key items analyzed include your META tags, your title tags, your linking structure, and your page file naming conventions.

Some questions that may be posed and evaluated include:

  • Are you properly using META, title, bold, and other tags?
  • How descriptive are your link titles and page file names?
  • Is your website valid W3C code?
  • How is your site.s keyword density?
  • Do you have a sitemap? Is the sitemap in the new XML format?

Our website and SEO site analysis are included along with the following services:

Are you ready to contact us?

You may call us at (321) 206-0920 us at solutions@zaingar.com

You may also visit our contact page for other means of contacting us.